The Impact Of Social Media For The Development Of Da’wah In Indonesia

This study aims to determine the impact of social media in developing da'wah in Indonesia. Social media that is often used by the Indonesian people can be trusted to bring about changes in the behavior and methods of preaching to be conveyed. Currently, scholars in developing their preaching have also used social media. This type of research is descriptive qualitative by describing the findings or data available in the field then described as information. The method used is a direct interview with respondents about the impact of social media on the development of da'wah in Indonesia. The results obtained are the impact of social media on the development of Da'wah is that currently Da'wah has used technology such as social media for the propagation of Da'wah. Most scholars preach using social media such as YouTube and Facebook. This makes it easier for the scholars to preach.


INTRODUCTION
The development of information technology is very rapid, especially the use of the internet as a communication medium which is considered very practical and efficient. there are so many benefits that we can feel in using the internet, especially social media.
Vol. 24 No. 1 2021 time of the prophet Muhammad SAW preaching was carried out with full obstacles. The struggle that is always driven away by the Quraysh infidels. at the time of the prophet Muhammad SAW preaching was carried out with full obstacles. The struggle that is always driven away by the quraish infidels.
However, the times have changed very rapidly which has brought about tremendous changes in the method of spreading da'wah. Currently, there are many scholars who use social media as a medium for their da'wah which is considered very practical and efficient.
From this social media has a very significant impact on the development of da'wah in the world, especially in Indonesia. There are two kinds of impacts brought about by social media, namely positive and negative impacts. People want to use the computer then only can at office or home, if now they can use the computer wherever they want.
The development of information technology increasingly affects human life. Along its development, the people of Indonesia began to recognize the internet, television, radio and others. One of them is the Internet which is a form of integration between the flow of communication with the development of technology. One of the most popular web-based services is the social networking site. Indonesia became a country in Asia that experienced the second rapid growth after Malaysia in accessing one of the social network (facebook).
Furthermore, based on the background of the problems described above, the main objective in this study is to determine the impact of social media in developing da'wah in Indonesia.
The research method used in this research is a qualitative method with a case study approach, primary data collection is done by interview and direct observation. Meanwhile, secondary data were obtained from literature studies on various reading sources in accordance with the theme.
The data of this study involved forty respondents who were divided into two religious leaders, namely Nahdlatul Ulama and Muhammadiyah of Salatiga City.

Vol. 24 No. 1 April 2021
Respondents were asked questions about the impact of social media on the development of da'wah in Indonesia presented in the form of questionnaires. Data retrieval is conducted by direct interview to the source. Furthermore, the table is used as the result of this study.
In addition to social media bring a positive impact to da'wah, social media also bring influence to the life of people in Indonesia. Indonesian society is not separated from the name of social media. Day by day millions of Indonesian people access social media for work purposes, updating news, or just a hobby.
A variety of reasons someone makes an account on social media. Among them to stay connected with family and friends, obtain information and news through news feeds provided by social media, to show the existence of self.
The rise and booming of social media users among teenagers, lately began to emerge the more active assumption of a teenager in social media then they are increasingly considered cool and slang. For teenagers who do not have accounts in social media, they are considered ancient and lack knowledge of technology. This poses a very serious problem. It is because teenagers are still emotional fairly unstable, thus in daily life, teenagers often use social media is becoming dramatic and continue to make an image of themselves. In achieving its objectives, youth seek to develop behaviors that support their "role" in social media.
Social media is even able to change people who use it becomes more consumptive.
In order to get the predicate cool and update, many young people are affected and then buy a smartphone that they can use to access social media.
Beside the negative side, the use of social media has also a very positive impact, especially in the interaction both socially, politically and economically. The use of social media makes users easy to communicate, with friends or family that is not possible through face to face because of distance factor.
The use of internet means we can send the required information easily and quickly, as well as in accessing the required information. We meet many friends or family, who have rarely met, through social media, i.e facebook. Social media can be used as a means to share, exchange photos, data and other documents. Social media can also be used as a means of promotion with various products / services that can be offered to the users of social media without having to spend a large cost but with multiple benefits. So do not be ISSN: 1411-1632  surprised if now days you are very easy to find online business through the media Social.
Even in big cities, the use of political communication through social media becomes a powerful impact to get the candidate pair.
Technically, social media also requires us to change our lifestyles to be more intelligent and able to use the latest technologies, so that we can catch up on technologies from other countries. Today's society is accustomed to working faster. Thus, information obtained faster and easier. In addition, the features provided by social media today are very helpful.
Positive impacts felt in the use of social media are as follows: 1) Expanding networking. Because of social media sites, teenagers become more easily get friends with others around the world. Although most of them have never met directly. Teens will be motivated to learn to develop themselves through friends that they meet online, because they interact and receive feedback from each other. 2) Make it easy to get information.
Teens become easy to obtain information on the internet because of the blog or website. In addition social media can also be used as an information field for education, culture, and others. Social networking sites make children and teenagers more friendly, caring and empathetic. For example teens will pay attention when they have a friend's birthday. They will also leave comment on their friends photos, videos and status. Teenagers can maintain friendly relationships even though they can not meet physically. For those reason, social media make it easy for teenagers to share everything that they want. With the blog, teens easily share about life experiences and various other things is to post them to the blog. Blog also can be used as advertising place for teenagers who do business online. Currently, social media has provided advertising services. Like blogger, facebook, twitter and others can place ads on the site. Adding science and technology, because with the use of technology with social networking, we can directly master the use of these technologies and can increase knowledge insight by reading and opening links related to science.
In addition the use of social media can also have a negative impact on the community, as we see now social media is used as a media to incite hatred towards others Indonesia. Maybe in the future, before too much negative effect of social media we have to control management of the utilization on social media as a means of communication in order to prevent things that are not desirable happened. The usage of social media also affects the relationship between husband and wife, because it can trigger jealousy between couples if one partner build an relationship with other. There are so many cases that we see where in a household is falling apart and eventually divorced due to the uncontrolled use of social media, and when it is happened the one who bear the risks of it are innocent children.
Negative impacts of using social media for teenagers include the teenagers become addicted to using social networking without knowing the time. Mostly when a teenager uses social networking, they can take hours to use it. Teenagers become lazy to communicate with others in the real world. It means the level of understanding of language becomes annoyed, if teen is too much communicating in the cyberspace, social networking sites will make teenagers more selfish. They become unaware of the environment around them, it is because most of them spend more time on the internet. The result is they will be less empathetic in real world. It also makes a teenager becomes lazy to learn because they often use social networking to play games on the site. It is because Facebook provides game services that make teens become addicted to the game. This game cause the lack of courtesy of teenagers today. With social media, more and more teens are using inappropriate language, and for teenagers who are still innocent it would be assumed that the language which is used in the game is the modern language of today's children. Because of, there are no spelling and grammatical rules on social networking sites, this makes teenager extremely difficult to distinguish between communicating on social networking sites and in the real world.
Social media always has an impact on its users in every element.

A. Da'wah
The word da'ah is linguistically derived from the word daʻā-yadʻū-da'watan, which has the same meaning as al-nidā ', which means to call out or call.
Da'wah according to Sukayat (2009) is a believe in Him and in the teachings that His messengers bring, justify the news they deliver and obey his commands (Allah SWT).
The meaning of da'wah is two generations, namely the generation at the time of the prophet Muhammad SAW and the modern generation. At the time of the prophet Muhammad SAW, the meaning of da'wah was to teach, deliver, guide and organize Muslims. In the modern generation, the meaning of da'wah is to invite mankind to enter the way of Allah (Islamic system), as a whole both orally and writing can be called broadcasting or tabligh, as well as with actions as Muslim endeavors to embody Islamic teachings become a reality in the life of shahsiyah usrah congregation and the ummah in all aspects of life in congregation (organized) so as to create khairul ummah (Hasnawirda, 2012).
The meaning of da'wah is to call people with the contents of the invitation and exclamation based on the Al-Quran and Hadith which in finally also contributed to mad'u in the form of ethics and morals (Farihah, 2014).
The meaning of da'wah is to encourage people to do good and obey instructions, calling them to do good and forbidding them from do evil so that they get happiness in the world and in hereafter (Rosidah, 2015). Islam is all mankind without exception (Iskandar, 2016) The word da'wah is etymologically a form of the word da'a, yad'u, da'watan, which means calling, inviting, and encouraging. Is terminologically, da'wah is defined as efforts to RELIGIA Vol. invite and call Muslims towards a way of life that is approved by Allah SWT in the form of amar ma'ruf nahi munkar. (Tahir et al., 2020).

Da'wah can be interpreted as a process of transformation teachings and
Da'wah in the Al Quran means invitation to kindness, that is invitation to Islam, build quran civil society, always in amar ma'ruf nahi mungkar. Da'wah is a set of activities which is practiced by every Muslim accordingly with his ability, aims to make all human to believe and practice the teachings of Islam well and responsibly as well as accompanied by noble morals for the sake of get happiness now and which will come (Hardian, 2018).
Da'wah is a system of activities of a person, a group, a group of Muslims as an actualization of the faith that manifests it to a person, a group of people and society in order to influence his behavior in order to achieve that goal (Patmawati, 2014).

B. History of Da'wah
Da'wah at the time of the Prophet Muhammad was a sufficient penomena Spectacular. In the sense that the Prophet Muhammad SAW has been able to become a pioneer the world not only within the arabian at that time, but for all nature universe, which in historical records the results were obtained over a relative period of time Short.
prophet's da'wah is divided into two periods, namely the Mecca and Medina. These two periods have their own character and strategy, can be seen from the extent of the results achieved by the Prophet in the mecca period and Medina (Azhar, 2017).
Da'wah can be delivered through various means and various media. One of them is through social media. In this day and age, social media has become a phenomenon globalized and entrenched. As is known together, that social media applications have become an integral part of inseparable from the communication devices that are "embedded" in the smartphones, tablets, laptops, and PCs. Now, with more and more the breadth, speed and breadth of the internet connection, consumers are increasingly made easy to access social media applications (Sumadi, 2016).
The history of Islamic da'wah that developed during this time is thick with political feel, the reconstruction of life political elites and patterns of power struggle-wars and bloodshed, finally asserting image of Islam as the "Religion of War", not as a Religion (Masykur, 2019). ISSN: 1411-1632   da'wah limited by space and time, while digital da'wah or e-da'wah can be carried out across over space and time. Geographic coverage e-da'wah is broader so that all Internet users can be touched by this type of da'wah (Muiyanto, 2009).
E-da'wah is a da'wah conducted through online media that utilizes information and communication technology in the form of the internet so that da'wah can be more widely (Setyaningsih, 2019 container. Snapchat is an app that works to share selfie, video, or other photos. Snapchat also has filters and effects that are guaranteed to make users addicted to use snapchats. 3).
Social media for sharing science and hobbies media. media is a media like twitter, but has been developed with more features. So the media is more properly referred as blog. Media is usually used by professionals to share their knowledge in the form of articles. Media can be used as a place of learning and sharing knowledge for free. Quora application is a forum, where users can ask questions and their questions will be answered by other users. Through quora, you can ask and discuss about various things. You can discuss about hobbies (like reading or watching) or sharing knowledge.

CONCLUSION
This article discusses the impacts of using social media on the development of da'wah in social media also bring positive impact at developing da'wah in Indonesia. This is evidenced by the rapidly changing life, modern, practical and efficient. It is warmly welcomed by the Indonesian people for technological progress.
This type of research is descriptive qualitative by describing the findings or data available in the field then described as information. The method used is a direct interview with respondents about the impact of social media on the development of da'wah in Indonesia.
The results obtained are the impact of social media on the development of Da'wah is that currently Da'wah has used technology such as social media for the propagation of Da'wah.
Most scholars preach using social media such as YouTube and Facebook. This makes it easier for the scholars to preach.