Sharia Value Logic as the Old Value Logic: Second Order Research

  • Mansur Chadi Mursid Faculty of Islamic Business and Economics IAIN Pekalongan
  • Hassanuddeen B Abd Aziz Faculty of Economics and Management Sciences, International Islamic University Malaysia


Concept of value is the old scince, but now especially in Islamic marketing interested to study again. To analyze shariah value logic as the old value logic by literature study, we proposed shariah value logic as mediating role between innovation and performance. Quantitatified shariah value logic (SVL) have examined, in this paper explored SVL from the theory of value to building the new value of innovation. Second order NPD innovation and NPD performance developed in this study. Research limited in building concepts, future research can exploring determinants and consequences of the shariah value logic.


Abid, S., Barech, D.K. (2017), “The impact of flexible working hours on the employees performance”. International Journal of Economics, Commerce and Management, 7, 450-466.

Afuah, A., & Tucci, C. L. (2013). Value capture and crowdsourcing. Academy of Management Review, 38(3), 457-460.

Allen, S. (2014). Monetizing your mobile app: pay per download. base/monetizing-your-mobile-app-pay-per-download/

Akroush, M.N. (2012), Organizational Capabilities and New Product Performance: The Role of New Product Competitive Advantage. Review: An International Business Journal, 22(4), 343 – 365.

Awdah, Jasir (2006), (Fiqh al-Maqasid: Inatah al-Ahkām al-Shar‘iyyah bi Maqāsidihā (Herndon, VA: International Institute of Islamic Thought).

Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015). "Service innovation in the digital age: key contributions and future directions". MIS Quarterly, 39(1), 135-154.

Braa, J., & Sahay, S. (2017). The DHIS2 open source software platform: Evolution over time and space. In L. A. G. Celi, H. S. F. Fraser, V. Nikore, J. S. Osorio, & K. Paik (Eds.), Global health informatics: Principles of eHealth and mHealth to improve quality of care. The MIT Press.

Calantone, R. J., Chan, K., & Cui, A. S. (2006). Decomposing Product Innovativeness and Its Effects on New Product Success. Journal of Product Innovation Management, 23(5), 408–421.

Chalmers, A.F. (1983). Apa itu yang Dinamakan Ilmu?. Hasta Mitra, Jakarta.

Chapra, M. Umer., (2008). The Islamic Vision of Development in the Light of Maqasid Al Shariah. Islamic Research and Training Institute. Jeddah.

Chaudhuri, A., & Holbrook, M.B., 2001. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance The Role of Brand Loyalty. Journal of Marketing, 65(1), 81-93.

Dotzel, T., Shankar, V., & Berry, L. L., (2013), "Service innovativeness and firm value", Journal of Marketing Research, 50(2), 259-276.

El-Bassiouny, N. (2016). Where is “Islamic marketing” heading? Journal of Business Research, 69(2), 569–578.

______. (2014). The One Billion Plus Marginalization: Toward a scholarly understanding of Islamic consumers. Journal of Business Research, 67(2), 42–49.

Fillis, Ian. 2011. The Evolution and Development of Arts Marketing Research. Arts Marketing: An International Journal Vol. 1 No. 1, 2011 pp. 11-25. Emerald Group Publishing Limited.

Foglieni, F., & Holmlid, S. (2017). Determining service value: exploring the link between value creation and service evaluation. Service Science, 9(1), 74-90.

Fu, F. Q., Jones, E., & Bolander, W. (2008). Product Innovativeness, Customer Newness, and New Product Performance: A Time-Lagged Examination of the Impact of Salesperson Selling Intentions on New Product Performance. Journal of Personal Selling & Sales Management, 28(4), 351–364.

Hakim, A.A., dan Saebani, B.A. (2008). Filsafat Umum dari Mitologi sampai Teofilosof. Penerbit Pustaka Setia. Bandung.

Harris, M. (2018). The History of the iTunes Store.
Henard, D. H., & Szymanski, D. M. (2001). Why Some New Products are More Successful than Others. Journal of Marketing Research, 38(3), 362–375.

Huang, C.-T., & Tsai, K.-H. (2014). Synergy, environmental context, and new product performance: A review based on manufacturing firms. Industrial Marketing Management, 43(8), 1407–1419.

Krauss, S.E., Hamzah, A., & Juhari, R. (2005). The Muslim Religiosity Personality Inventory (MRPI): Towards understanding differences in the Islamic religiosity among the Malaysian youth. Pertanika Journal of Social Sciences & Humanities, 13(2), 173–186.

Liu, C. Z., Au, Y. A., & Choi, H. S. (2014). Effects of freemium strategy in the mobile app market: An empirical study of google play. Journal of Management Information Systems, 31(3), 326-354.

Lusch, R. F., & Nambisan, S. (2015). "Service innovation: A service-dominant logic perspective". MIS Quarterly, 39(1), 155-175.

Mangalindan, J. P. (2014). Google’s 8 biggest flops. Fortune. Retrieved from

Martin, W., Sarro, F., Jia, Y., Zhang, Y., & Harman, M. (2017). A survey of app store analysis for software engineering. IEEE Transactions on Software Engineering, 43(9), 817-847.

Mursid, M. C. (2016). Filsafat Iman dan Falsafah Manajemen (1st ed.). Khoirunnisa.

Mursid, M. C. (2018). Shariah Value Logic to Enhance NPD Performance. International Journal of Islamic Business and Economics, 2(1), 27–37.

Mursid, M. C., Suliyanto, and Rahab. (2018). Logika Nilai Syariah (1st ed.). Khoirunnisa.

Mursid, M.C., Suliyanto and Rahab, (2019), “Value of innovation and marketing performance”, International Review of Management and Marketing, Vol. 9 No. 3, pp. 127-133.

Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). "Digital innovation management: Reinventing innovation management research in a digital world". MIS Quarterly, 41(1), 223-238.

Nuseir, M.T. (2019), "The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries-a case of (UEA)", Journal of Islamic Marketing, Vol. 10 Issue 3.

Rogers, E. M. (1983). Diffusion of innovations (3rd ed). Free Press ; Collier Macmillan.

Ruiz, I. M., Nagappan, M., Adams, B., Berger, T., Dienst, S., & Hassan, A. (2017). An examination of the current rating system used in mobile app stores. IEEE Software, 33(6), 86-92.

Santos, D. F. L., Basso, L. F. C., Kimura, H., & Kayo, E. K. (2014). Innovation efforts and performances of Brazilian firms. Journal of Business Research, 67(4), 527–535.

Sethi, R. (2000). New Product Quality and Product Development Teams. Journal of Marketing, 64(2), 1–14.

Setiyani, A., Djumarno, Riyanto, S., and Nawangsari L.C., (2019), "The effect of work environment on flexible working hours, employee engagement and employee motivation", International Review of Management and Marketing, Vol. 9(3): 112-116.

Stock, R. M., & Zacharias, N. A. (2013). Two sides of the same coin: How do different dimensionsof product program innovativeness affect customer loyalty? Journal of Product Innovation Management, 30(3), 516-532.

Syadali, A., dan Mudzakir. (2004). Filsafat Umum. Penerbit Pustaka Setia. Bandung.

Vargo, S.L., and Lusch, R.R. (2004). Evolving to A New Dominant Logic for Marketing. Vol. 68, No. 1, pp. 1 - 17.

Vinayak, K., & Kodali, R. (2014). The relationship between NPD innovation and NPD performance: The moderating role of NPD best practices in Indian manufacturing industry. Measuring Business Excellence, 18(2), 39–59.

Warren, N. L., & Sorescu, A. (2017). When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News. Journal of Marketing, 81(2), 64–82.

Ye, H., and Kankanbali A., (2020), "Value Cocreation for Service Innovation: Examining the Relationship between Service Innovativeness, Customer Participation, and Mobile App Performance", Journal of the Association for Information System, 21(2), 292-311.

Yu, E., & Sangiorgi, D. (2018). "Service design as an approach to implement the value cocreation perspective in new service development". Journal of Service Research, 21(1), 40-58.

Zailani, S., Iranmanesh, M., Jafarzadeh, S., and Foroughi, B. (2020). "The Influence of Halal Orientation Strategy on Financial Performance of Halal Food Firms: Halal Culture as A Moderator", Journal of Islamic Marketing, Vol. 11 Issue 1.

Zeithaml, V.A., A. Parasuraman, and Leonard L. Berry. (1985)," Problems and Strategies in Services Marketing,"Journal of Marketing, 49 (Spring), 33-46.
How to Cite
MURSID, Mansur Chadi; AZIZ, Hassanuddeen B Abd. Sharia Value Logic as the Old Value Logic: Second Order Research. HIKMATUNA, [S.l.], v. 6, n. 1, p. 25-39, june 2020. ISSN 2503-3042. Available at: <>. Date accessed: 13 july 2020. doi: