DSN - MUI Fatwa Number 26 of 2013 and Purchase Decision of The Muslimah Generation Y and Z Against Halal Cosmetic Products

Main Article Content

Jaenudin Jaenudin
Cucu Susilawati
Rosi Hasna Sari
Adang Sonjaya

Abstract

This study aims to determine the implementation of the DSN MUI fatwa Number 26 of 2013. Furthermore, how it affects the purchase decision of Generation Muslimah Y and Z in choosing and buying cosmetic products—using qualitative methods with triangulation techniques, namely using various data collection methods consisting of observations, interviews, questionnaires, and documentation studies. The results show that the critical point of halal in cosmetics consists of the composition of the ingredients used and the resistance of cosmetics to water. Among the Muslim generations Y and Z, some already know, and some do not know the halal standards of cosmetics. However, according to Generations Y and Z, cosmetic halal standards in DSN – MUI Fatwa Number 26 of 2013 can affect their purchase decision on halal cosmetic products. Halal certification is still the main reason for purchasing halal cosmetics compared to prices, trends, and brands. It did by the Muslimah Generation Y and Z. In conclusion, DSN Fatwa–MUI Number 26 of 2013 applies effectively to The Muslimah Generation Y and Z as a consideration in choosing and buying halal cosmetics. This research implies that halal labeling can be used as a marketing strategy for a cosmetic product. The originality of this research lies in the object of research, which is only limited to Generations of Muslim women Y and Z and Fatwa DSN MUI Number 26 of 2013 as an analytical tool. 

Downloads

Download data is not yet available.

Article Details

Section
Articles

References

Al-Athar, M. D., & al Arif, M. N. R. (2021). The Intention of Millennial Generation in Paying Zakat Through Digital Payments. International Journal of Islamic Business and Economics, 5(1).
Andrea, B., Gabriella, H. C., & Timea, J. (2016). Y and Z Generations at Workplaces. Journal of Competitiveness, 8(3), 92–93.
Anggito, A., & Setiawan, J. (2018). Metodologi Penelitian Kualitatif. CV. Jejak.
Bahri, E. S., Ali, J., & Aslam, M. M. M. (2021). A Measurement Model of Successful Muslim Entrepreneur. International Journal of Islamic Business and Economics, 5(1).
Betz, C. L. (2019). Generation X, Y, and Z. Journal of Pediatric Nursing, 44, A7.
Bustamin, Islami, M. H., Mirdad, J., & Burda, H. (2019). Strengthening Muslim Millennial Generations In Era Distruption. Batusangkar International Conference IV, 87–91.
Compas. (2021, April 6). Data Penjualan Wardah Tembus Rp 13,4 Miliar dalam 2 Minggu ! Compas.Co.Id.
Dwiandani, D. T. (2013). Perilaku Konsumen dan Strategi Pemasaran Terj. Peter and Olson. Salemba Empat.
Dwidienawati, D., Abdinagoro, S. B., Gandasari, D., & Tjahjana, D. (2021). Do Generation Y and Z Concern About Environtmental Issues ? IOP. Conf. Series : Earth and Environmental Science 729.
Fardila, U. A., Imamah, F. M., & Dewi, I. S. (2020). Why Islam Is The World Fastest Growing Religious Group Despite of Terrorism Issues ? An Initial Research of Tourism Issues and Islam Awarness. JARES (Journal of Academic Research and Science, 5(1), 2.
Fiantika, F. R., Wasil, M., Jumiyati, S., Honesti, L., Wahyuni, S., Mouw, E., Jonata, Mashudi, I., Hasanah, N., Maharani, A., Ambarwati, K., Noflidaputri, R., Nuryami, & Waris, L. (2022). Metodologi Penelitian Kualitatif. PT. GLOBAL EKSEKUTIF TEKNOLOGI.
Grim, B. J., & Karim, M. S. (2011). The Future of The Global Muslim Population Projection For 2010 - 2030.
Gulliando, D., & Shihab, M. S. (2019). The Effect of Product Quality, Price and Promotion on the Purchase Decision of Telkomsel Service Products. International Journal of Innovative Science and Research Technology, 4(9).
Hanasya, J. R. (2018). An Examination of the Factors Affecting Consumer’s Purchase Decision in the Malaysian Retail Market. PSU Research Review, 2(1), 7–23.
Haque, M. G., Iskandar, A. S., Erlangga, H., Nurjaya, & Sunarsi, D. (2021). Strategi Pemasaran : Konsep, teori, dan Implementasinya. Pascal Books.
Hasan, M., Harahap, T. K., Hasibuan, S., Rodliyah, L., Thalhah, S. Z., Rakman, C. U., Ratnaningsih, P. W., Inanna, Mattunruang, A. A., Yusriani, Nahriana, Silalahi, D. E., Hasyim, S. H., Rahmat, A., Ulfah, Y. F., & Arisah, N. (2022). Penelitian Kualitatif. Tahta Media Group.
Idris, J., Sabri, M. F. M. S., & Fauzi, N. mohd. (2021). Antecedents of Customer’s Purchasing Decisions on Halal Cosmetics. Journal of Halal Service Research, 2(2).
Intan, N., & Yulianto, A. (2018, February 6). Titik Kritis Bahan Kosmetika dari Hewan dan Tubuh Manusia. Republika.Co.Id.
Kapil, Y., & Roy, A. (2014). A Critical Evaluation Z at Workplaces. Journal of Social Relevance & Concern, 2(1), 11.
Kompas.com. (2021, December 26). Mengenal Apa Itu Generasi Baby Boomers, X, Y, Z, Millenials, dan Alpha. Kompas.Com.
Kotler, P., & Amstrong. (2018). Prinsip - Prinsip Pemasaran. Salemba Empat.
Lissitsa, S., & Kol, O. (2016). Generation X VS Generation Y - A Decide of Online Shopping. Journal of Retalling and Consumer Cervices, 31, 304–312.
LPPOM MUI. (2020, October 19). Apa Saja Titik Kritis Kehalalan Kosmetika ? Halalmui.Org.
Mamula, T., Peric, N., & Delic, T. (2022). Consumer Behavior of Gen Y and Z During The Covid-19 Pandemic. Covid-19 Pandemic Crisis Management A Non - Medical Approach, 66–67.
Maulani, M. R., Nuryakin, & Hidayah, N. (2022). Purchase Intention of Halal Cosmetics : The Mediating Role of Attitude. Etikonomi : Jurnal Ekonomi, 21(2).
Muchtaridi. (2017). Kosmetika Halal atau Haram serta Sertifikasinya . Majalah Farmasetika, 2(1).
Nur Aeni, S. (2022, March 11). Inilah Perbedaan Generasi X, Y, Z dengan Dua Generasi Lainnya . Katadata.Co.Id.
Pandrianto, N. (2022). Digitalisasi dan Humanisme dalam Ekonomi Kreatif. PT. Gramedia Pustaka Utama.
Purboyo, Hastutik, S., Kusuma, G. P. E., Sudirman, A., Sangadji, S. S., Wardhana, A., Kartika, R. D., Erwin, Hilal, N., Syamsuri, Siahainenia, S., & Marlena, N. (2021). Perilaku Konsumen : Tinjauan Konseptual dan Praktis. CV. MEDIA SAINS INDONESIA.
Putra, Q. E., Tarigan, Z. J. H., Sitepu, R. B., & Singh, S. K. (2020). The Imoact of Marketing Mix on teh Consumer Purchase Decision in the Surabaya - Indonesia Hotel Residence. SHS Web of Conference.
Rahmah, F. (2021). Factors Affecting the Preferences of Millenial Muslim Generation Toward Halal Cosmetics in East Kalimantan. Al-Tijary : Jurnal Ekonomi Dan Bisnis Islam, 7(1), 53–54.
Raslie, H., & Ting, S.-H. (2020). Gen Y and Gen Z Communication Style. Estudios de Economia Aplicada, 39(1), 10.
Reisenwitz, T. H. (2021). Difference in Generation Y and Generation Z : Implication For Marketers. The Marketing Management Journal, 31(2), 78.
Roosinda, F. W., Lestari, N. S., Utama, A. A. G. S., Anisah, H. U., Siahaan, A. L. S., Islamiati, S. H. D., Astiti, K. A., Hikmah, N., & Fasa, M. I. (2021). Metode Penelitian Kualitatif. ZAHIR PUBLISHING.
Salman, A. M. bin, Rohman, N., & Halim, A. (2019). Halal As A Distinct Competitive Edge For Islamic Higher Education In The Millennial Generation. International Journal of Halal Research, 1(1), 8.
Sari, Y. I., Cokrohadisumarto, A. G. I., & Fachrunnisa, O. (2021). Experience - Base Knowledge in Islamic Perspective. International Journal of Islamic Business and Economics, 5(2).
Scarf Media. (2021, February 9). Mengenal Titik Kritis Kehalalan Produk Kosmetik. Scmedia.Id.
Schiffman, L., & Kanuk, L. L. (2008). Consumer Behavior 7th Edition. PT. Indeks.
Setiadi, N. J. (2015). Perilaku Konsumen : Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen. Kencana Prenada Media group.
Setiawan, Moch. V., & Nugroho, E. (2018). Journal Selection Preference By Generation X and Y on Graduate School Students of Gadjah mADA uNIVERSITY. Proceeding of International Conference on Documentation and Information, 60.
Silviani, I. (2021). Strategi Komunikasi Pemasaran Menggunakan Teknik Integrated Marketing Communication (IMC). Scopindo Media Pustaka.
Sulistyawati, A. (2022, March 25). Brand MS Glow Kalahkan Wardah ? Cek Datanya. Solopos.Com.
Ulfa, L., Maghfirah, M., & Indrarini, R. (2021). Halal Label and Product Quality : Case Study Cosmetic Product Purchase Decision. Li Falah : Journal of Islamic Economics Business Studies, 6(2).
Wahyuni, S., & Ginting, M. (2017). The Impact of Product Quality, Price, and Distribution on Purchasing Decision on the Astra Motor Products in Jakarta. Journal of Business Management and Accounting, 1(1).
Wardhana, A., & dkk. (2021, March 7). The Influence of Consumer Behavior on Purchasing Decision Process of Tokopedia E-Commerce Costumers in Indonesia. Proceedings of the 11th Annual International Conference on Industrial and Operations Management Singapore.
Warsah, I., Masduki, Y., Imron, Daheri, M., & Morganna, R. (2019). Muslim Minority In Yogyakarta : Between Social Relationship and Religious Motivation. QIJIS : Qudus International Journal of Islamic Studies, 7(22), 371.
Yulianita. (2018). Comparison of Generation X and Y : Perceived Usefulness, Perceived Ease of Use, and Subjective Norms on Purchase Intention in E-Commerce. Jurnal Komunikasi Indonesia, VII(2).
Abstract viewed = 76 times
PDF downloaded = 104 times